The market for digital signage is huge, and has been progressively growing over the years. Many businesses have either already adopted this technology, or are planning it sometime in the near future. We can even see this soon becoming the norm in drive through and billboard advertising. If you googled the statistics and the effectiveness of digital signage you would find many articles explaining why this is the right choice for your business.
As this technology is constantly developing, so are the ways that content can be displayed. We are now starting to see how signage can be implemented into AR and VR (augmented reality and virtual reality). It goes without saying, that in our current age, people have already become accustomed to digital interactions whether it be via social media, web communications, mobile phones, apps and QR codes. The point is, as technology further develops, then the need for digital messaging also increases.
Retail was the first to adopt digital signage, however as the years progressed we have seen this technology reach into many other industries including transport, hospitality, parking, corporate and medical. With digital signage, we are able to capture the attention in a way that is non intrusive (compared to traditional email marketing), so people are more inclined to engage with your message.
It wont be long before all businesses will have some form of digital signage, whether it be for a public message or just for internal communication. This will soon become the norm for digital broadcast messaging. Here are some statistics that show how digital signage can benefit a business.
Digital Signage has reach and saturation
- 80% of consumers say they entered a store based of the type of digital content they had seen.
- 70% of people say that they have have remembered seeing a digital signage display in the past month.
- 50% of people say they’ve seen a digital sign in the past week.
- 46% remembered seeing a specific ad or message on a digital display.
- When talking about outdoor billboard signage, recall jumps to 55%.
Digital Signage is Visual and so are people
- 90% of the information transmitted to the brain is visual.
- 30% of the brain’s cortex is devoted to processing visual information.
- Only 8% of the brain processes touch and 3% processes hearing.
- Our brains process visual information 60,000x faster than text.
- People can remember a group of over 2000 pictures over a period of several days with 90% accuracy.
- After three days, people retain 65% of visually presented information.
- People retain only 10-20% of written or spoken info after three days.
Digital Signage is persuasive
- Presentations that use visual aids are 43% more persuasive than those that don’t
- 68% of US customer signage reflects the quality of business and its products
- Digital signage increases brand awareness by 47.7%
Digital Signage is becoming widespread
- Over 25% of companies place a high priority on “multichannel campaign management”, including digital signage campaigns
- 50% of communications professionals use digital signage as a channel.
- The global digital signage market is predicted to exceed $22 billion by 2022.
Digital Signage increases sales
- Approximately 20% of viewers made an unplanned purchase of something promoted digitally in a retail setting.
- In restaurants, the number of unplanned purchases jumps to 80%.
- 4 out of 5 brands noticed an increase of about 33% in sales after adopting digital signage.
- Adding a single on-premises sign adds an average of 4.75% in annual sales revenue.
Digital Signage encourages engagement
- Companies that communicate effectively are 4x more likely to report high levels of employee engagement.
- Companies with higher levels of engagement report better financial results and higher employee retention.
- Disengaged employees are 12x more likely to leave their job within the current year.
Higher workplace engagement leads to:
- 37% lower absenteeism.
- 41% fewer safety incidents.
- 41% fewer quality defects.
- 28% less internal theft.
- 21% higher productivity.
Companies with high employee engagement see:
- a 26% increase in annual revenue.
- 233% higher customer loyalty.
Digital Signage helps with employee recognition
- Employees who feel valued are 60% more motivated to work harder.
- Almost 1/3 of employees would rather be recognized in a company-wide email from a superior than receive a $500 bonus (meaning public recognition is more effective than money).
- Employees who think their managers can name their strengths are 71% more likely to feel both engaged and energised at work.
Digital Signage can create an open dialogue
- 47% of employees say they don’t know what their company’s core values are.
- 50% of employees who say that their superiors sharing information positively impacts their productivity and motivation.
- 75% of employees say they would stay longer at a company that listens to and addresses their concerns.
- 86% of new professionals and recent college graduates say it is important to them to work for a company that is socially responsible.
- 63% of workers say sustainability is a key factor when considering working for a company.
Digital Signage works
As all of the above statistics show, digital signage is an extremely effective messaging medium. Whether they’re used in stores, businesses, factories, hospitals, schools or government offices, digital signs offer an immediate, impactful messaging medium.
Digital signage is visual, which makes it easier for viewers to digest and remember information. It makes it easy to engage and recognize employee achievements, to communicate an organization’s brand and values, and to persuade people to follow a call to action or make a purchase.